P.T. Barnum's lecture, on "The Art of Money-Getting", extolls his virtues for success in business. He warns people to not believe in false economy. The simplest pattern for success is to spend less than we make. Barnum weaves his lesson with proverbs from philosophers, rags-to-riches stories and his personal experiences in the business world. The guidelines are delivered through a series of maxims on which P.T. elaborates where he sees fit. He maintains a true businessman rarely indulges in alcohol or tobacco. The print edition of the lecture was published by Ward, Lock & Co. Hints and Helps How to Make a Fortune is an alternate title for the work.

Barnum's Basics

• Don't Mistake Your Vocation • Select the right location • Avoid Debt • Perservere • Whatever You Do, Do With All Your Might • Depend Upon Your Own Personal Exertions • Use the Best Tools • Don't Get Above Your Business • Learn Something Useful • Let Hope Predominate, But Don't Be Too Visionary • Do Not Scatter Your Powers • Be Systematic • Read the Newspapers • Beware of Outside Operations • Don't Endorse Without Proper Security • Advertise Your Business • Be Polite and Kind To Your Customers • Be Charitable • Don't Blab • Preserve Your Integrity